To some, they’re just toys. To others, they’re serious business. Media franchises based on toys, including Transformers and My Little Pony, are multi-billion-dollar enterprises. Another Hasbro property, G.I. Joe, has a rich mythology with legions of fans. G.I. Joe originated as a 12-inch-scale realistic military action figure in 1964, then was relaunched in the 3.75 inch scale in 1982. There have been many iterations since then in cartoons, comics and live-action films, with the basic premise of